Let's Make Millions
From production to rollout, what makes a product a hit or a miss? Take a seat with the world’s top marketing strategists, learn little-known secrets, and ride the roller coaster of performance advertising. Relish in the rush of success and relive the greatest campaigns with an incredible guest line-up of industry veterans, inventors, long-time partners, friends, and entrepreneurs alike.
With great success comes great responsibility, and we recognize the need to give back. As an extension of Let’s Make Millions, Let’s Give Millions is committed to donating to each guest’s charity of choice. Success is only rewarding when shared!
New episodes every other Wednesday, wherever you get your podcasts.
Let's Make Millions
Half Data, Half Gut: The Art of Making Millions with Eric Deutsch
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
“You have to forget what you love and think about what the customer loves.”
In this high-energy episode of Let’s Make Millions, Rob Medved and Bill Raymond sit down with the legendary Eric Deutsch, the creative powerhouse behind some of the most iconic Direct-to-Consumer (DTC) brands of the last 30 years. From his early days managing 36 international editions of Playboy to helping build empires like Guthrie-Rinker, Crepe Erase, and Meaningful Beauty with Cindy Crawford, Eric has seen it all.
Eric pulls back the curtain on the "secret sauce" of advertising, explaining why the most successful campaigns aren’t just driven by algorithms, but by human intuition and a deep understanding of consumer psychology.